{"id":7997696,"date":"2026-04-10T07:22:17","date_gmt":"2026-04-10T14:22:17","guid":{"rendered":"https:\/\/www.thewrap.com\/?p=7997696"},"modified":"2026-04-10T07:57:58","modified_gmt":"2026-04-10T14:57:58","slug":"youtube-premium-price-increase-when-2026","status":"publish","type":"post","link":"https:\/\/www.thewrap.com\/industry-news\/business\/youtube-premium-price-increase-when-2026\/","title":{"rendered":"YouTube Premium Raises Prices for First Time Since 2023"},"content":{"rendered":"\n\n\n

YouTube Premium is hiking its prices in the U.S. for the first time since 2023.<\/p>\n\n\n\n

The company is raising the price of its core plan by $2 to $15.99, while its Premium Lite and Music plans are increasing $1 each to $11.99 and $8.99, respectively. Additionally, the family plan, which allows up to six people in the same household to have access, will increase by $4 to $26.99. <\/p>\n\n\n\n

“We\u2019re updating the price for YouTube Premium plans in the U.S. for the first time since 2023 to continue delivering a high-quality experience that supports creators and artists on YouTube,” a company spokesperson shared in a Friday statement to TheWrap. “This change allows us to maintain the features our members value most: ad-free viewing, background play, and a massive library of 300M+ tracks on YouTube Music. We continue to offer several plans, ensuring subscribers can choose the option that works best for them.\u201d<\/p>\n\n\n\n

YouTube is the latest to hike prices, following Netflix raising prices across its plans for the second time in over a year<\/a> in March, Amazon increasing the fee for Prime Video’s ad-free viewing experience<\/a> and Spotify<\/a> increasing prices on its various plans in January.<\/p>\n\n\n\n

YouTube Music and Premium collectively reach over 125 million subscribers globally<\/a> — a number that includes trials. <\/p>\n\n\n\n

The Premium Lite tier launched in 2025<\/a> as a cheaper alternative, now complete with access to downloads and background play for most videos.<\/p>\n\n\n

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\n\t\t\tRead Next<\/strong>
\n\t\t\tNetflix Raises Prices Again for All Plans<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The core plan increases by $2 to $15.99, while the Premium Lite and Music plans rise $1 each to $11.99 and $8.99, respectively<\/p>\n","protected":false},"author":10131,"featured_media":7997700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"byline":{"profiles":[{"type":"byline_id","atts":{"term_id":504716,"post_id":7303318}}]},"_links_to":"","_links_to_type":0,"nb_breaking_email_type":"b8b5eaae-7af7-4a7d-8ff2-8ed7e2f9029d","nb_breaking_template":"single-story.html","nb_breaking_from_name":"TheWrap","nb_breaking_subject":"","nb_breaking_preview":"","nb_breaking_list":[],"nb_breaking_header_img":7555420,"nb_breaking_should_send":false,"nb_breaking_content":"\n\n\n\n\n\n\n

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\"WrapPRO<\/figure>\n\n\n\n

Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year.<\/p>\n\n\n\n

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