Hey Creatorverse readers,<\/p>\n\n\n\n
The first time Oblivion<\/strong> (577,000 TikTok followers<\/a>), posted about her workplace, she was nervous Staples wouldn\u2019t be thrilled one of its employees was making content on the clock. That fear crept in again in late February when she posted \u201cServing KUNT by the Keurig.\u201d<\/a> <\/p>\n\n\n\n \u201cI thought that would be the line,\u201d Oblivion, who asked to be referred to by her TikTok handle, told me. Instead, the office supply store responded with a viral gif of Anthony Mackie dancing.<\/p>\n\n\n\n Oblivion and Staples\u2019 partnership<\/strong> has become one of the buzziest brand stories of the year. It\u2019s also the best arguments to date about why it\u2019s a smart move for brands to fully trust creators <\/strong>rather than giving them a sterile list of bullet points to read. Known as the Staples Baddie,<\/strong> Oblivion gained attention earlier this year for her funny takes and earnest passion for everything you can do at Staples. Did you know you can make a custom mug at Staples? Take a passport photo? Create a direct mail campaign based on demographics? Oblivion knows. And thanks to her endlessly iconic delivery, now TikTok knows it too.<\/p>\n\n\n\n \u201cStaples really did a really great job of not censoring me and letting me just do my thing,\u201d Oblivion said. \u201cWe supported each other. We didn’t try to correct each other.<\/strong> We let each other be humans. I feel like that’s something that’s especially lacking in the corporate influencer space.\u201d<\/p>\n\n\n\n We got you covered <\/p> \u266c original sound – \ud83e\uddb7\u2728oblivion\u2728\ud83e\uddb7<\/a> <\/section> <\/blockquote>