{"id":7994827,"date":"2026-04-07T07:00:12","date_gmt":"2026-04-07T14:00:12","guid":{"rendered":"https:\/\/www.thewrap.com\/?p=7994827"},"modified":"2026-04-07T07:00:24","modified_gmt":"2026-04-07T14:00:24","slug":"kalshi-fox-corp-fox-news-deal","status":"publish","type":"post","link":"https:\/\/www.thewrap.com\/industry-news\/deals-ma\/kalshi-fox-corp-fox-news-deal\/","title":{"rendered":"Fox Corp, Kalshi Strike Deal to Bring Prediction Data to TV, Streaming"},"content":{"rendered":"\n\n\n

Kalshi and Fox Corp said on Tuesday they have struck a deal to bring the prediction market\u2019s data to its roster of channels, including Fox News, Fox Business, Fox Weather and the Fox One streaming platform.<\/p>\n\n\n\n

Kalshi data will be incorporated across Fox\u2019s TV and digital platforms, and used for data visualizations spanning politics, economics and weather reports, according to the company. Fox News will not use Kalshi data for its election coverage, TheWrap has learned, as the network has its own election data team.<\/p>\n\n\n\n

The Hollywood Reporter first reported<\/a> the news.<\/p>\n\n\n\n

The agreement is a \u201csponsored integration,\u201d\u00a0or paid product placement. It comes as media companies continue to lean into the prediction market space; CNN and CNBC both struck deals with Kalshi last year, and the Associated Press licensed<\/a> its election data to the service last month. Dow Jones, parent company of the Wall Street Journal made a deal with rival Polymarket, which also joined<\/a> with Penske Media to become the Golden Globes\u2019\u00a0official prediction partner earlier this year.<\/p>\n\n\n

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\n\t\t\n\t\t\t\t\t\t\t\"CNBC\t\t\t\t\t<\/a>\n\t\t
\n\t\t\tRead Next<\/strong>
\n\t\t\tCNBC Strikes Deal With Kalshi for Real-Time Prediction Data<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

\u201cMore people are watching Kalshi\u2019s forecasts than trading them, which says a lot: our data effectively complements news and polls,\u201d Tarek Mansour, co-founder and CEO of Kalshi, said in a statement<\/a>. \u201cAs misinformation grows more common, Kalshi offers accurate, unbiased data to help people better understand what\u2019s going on in the world.\u201d<\/p>\n\n\n\n

“Prediction markets have quickly become an essential data point and a compelling new experience across our live content portfolio,” Paul Cheesbrough, Tubi Media Group\u2019s CEO, added in the statement. “By integrating Kalshi’s real-time data into our fast-growing streaming platform FOX One and across FOX News Media’s leading networks, we’re giving audiences both deeper insights and a more engaging way to follow the stories that matter most.”<\/p>\n\n\n\n

Kalshi also said institutions such as the Federal Reserve have adopted its data. About 70% of users turn to the platform to follow market trends, while 30% place bets, the company said.<\/p>\n\n\n

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\n\t\t\n\t\t\t\t\t\t\t\"Polymarket\t\t\t\t\t<\/a>\n\t\t
\n\t\t\tRead Next<\/strong>
\n\t\t\tInside Media's Risky Bet on Explosive Prediction Markets | Analysis<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The move follows Kalshi\u2019s partnerships with CNN and CNBC, as media companies lean into prediction market data<\/p>\n","protected":false},"author":10244,"featured_media":7994839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"byline":{"profiles":[{"type":"byline_id","atts":{"term_id":513131,"post_id":7831473}}]},"_links_to":"","_links_to_type":0,"nb_breaking_email_type":"b8b5eaae-7af7-4a7d-8ff2-8ed7e2f9029d","nb_breaking_template":"single-story.html","nb_breaking_from_name":"TheWrap","nb_breaking_subject":"","nb_breaking_preview":"","nb_breaking_list":[],"nb_breaking_header_img":7555420,"nb_breaking_should_send":false,"nb_breaking_content":"\n\n\n\n\n\n\n

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Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year.<\/p>\n\n\n\n

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