\u201cThose guys do the best and most interesting job of covering what’s happening with AI in a way that people understand,\u201d Altman said. \u201cThey’re fun, they’re not sensationalist. They go into real levels of technical depth, and it resonates with people. It resonates with the community of developers and builders that I want to make sure are fully informed in this.\u201d<\/p>\n\n\n
![\"Sam](\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/10\/Sam-Altman.jpg?fit=300%2C169&quality=89&ssl=1\")
\t\t\t\t\t<\/a>\n\t\t\n\t\t\tOpenAI Acquires Tech Talk Show TBPN in Major Move Into Media<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n
\u201cThey are genius marketers, and I would love to have better marketing\u201d for AI, Altman added, acknowledging the public\u2019s skepticism<\/a> of the technology. \u201cGiven the amazing things AI can do, I think there’s got to be better marketing for AI.\u201d<\/p>\n\n\n\n OpenAI has framed<\/a> the acquisition around benefiting the company\u2019s communications and marketing apparatus, and the TBPN team will report<\/a> to chief global affairs officer Chris Lehane.<\/p>\n\n\n\n Altman asserted he would allow the hosts to \u201ccompletely maintain their independence,\u201d\u00a0though he acknowledged potential fears about a tech company meddling with an editorial product.<\/p>\n\n\n\n \u201cThere have been other examples of tech companies or tech people supporting a media company where that doesn’t come across,\u201d he said. \u201cSo that’s the only thing I’m worried about. But it’s just making sure that the world still trusts that they’re going to be harsh on us and cover the industry fairly.\u201d<\/p>\n\n\n\n Altman\u2018s comments to Axios reiterated his X post<\/a> about the deal, in which he called TBPN \u201cmy favorite tech show\u201d and said he would help maintain the show\u2018s scrutiny of OpenAI with his own \u201coccasional stupid decisions.\u201d<\/p>\n\n\n\n