As I\u2019ve covered before, these types of cases have unfolded internationally<\/a>, but those two trials mark a tide shift in the U.S. <\/strong>Many experts TheWrap spoke to<\/a> agreed that social media platforms will likely implement major design changes<\/strong> in the months to come to make them safer for kids (and to avoid further legal action). There are also several more child safety cases in the pipeline. <\/p>\n\n\n\n So what do these bellwether cases mean for creators?<\/strong><\/p>\n\n\n\n First of all, there\u2019s no indication that brands will stop investing in the creator economy anytime soon. Earlier this year, CreatorIQ found<\/a> that the average annual investment in influencer marketing increased 171%<\/strong> in 2025, and IAB previously found<\/a> that ad spend in the creator economy increased about four times faster than ad spending in the media industry. <\/p>\n\n\n\n But what it does mean is that the gap between brand-safe creators and their more controversial peers is going to widen.<\/strong> Expect creators with younger audiences who post about toxic body image standards to take a hit. Same goes for people who make AI slop for kids. <\/p>\n\n\n Melika Hashemi, a digital marketing director working with WPP, told Vogue<\/a> that an increased focus on children\u2019s safety “creates a segue to weed out the good influencers from the bad,<\/strong> and it opens the door for the good influencers to stand out.”<\/p>\n\n\n\n In some ways, the wheat has already started to separate from the chaff partially thanks to Hollywood. Safe creators like Dhar Mann, Ms. Rachel and Mark Rober are the ones getting headline-grabbing deals with companies like Tubi or Netflix. But every creator will likely be impacted by the upcoming social media crackdown.<\/strong> Even if you\u2019re making content explicitly for adults, kids are always watching things they shouldn\u2019t. Trust me, a woman who started watching Adult Swim when she was 12. <\/p>\n\n\n\n If you\u2019re on the network and studio side, it\u2019s about to get easier for you to figure out which creators are mass audience friendly.<\/strong> An increase in safety concerns means big business for companies like Creator IQ and Viral Nation, which offer products analyzing creator channels for potential partnerships. And if a creator, start accurately labeling your child friendly content now and brace yourself for some platform changes.<\/strong> This is one cultural war where you don\u2019t want to be on the wrong side.<\/p>\n\n\n\n Now onto the rest.<\/p>\n\n\n\n Kayla Cobb<\/p>\n\n\n\n Senior Reporter P.S. <\/strong>We have some big news at TheWrap. Next week will mark our first-ever Creators x Hollywood Summit,<\/strong> an invite-only Los Angeles gathering of the top creators, entertainment leaders and brand partners who are shaping the future of storytelling and the new entertainment economy. So watch this space for some interesting panels and articles. <\/p>\n\n\n\n The event is presented in partnership with global creator agency Whalar and The Lighthouse, both part of the Whalar Group, and sponsored by City National Bank, Fox Entertainment, Lionsgate, Loeb & Loeb LLP and WEBTOON. <\/p>\n\n\n\n \u201cJeopardy!\u201d launched its first-ever YouTube edition with creators<\/strong><\/p>\n\n\n\n Who says you can\u2019t teach an old dog new tricks? \u201cJeopardy!\u201d premiered its first YouTube edition<\/strong> yesterday with drag queen Mon\u00e9t X Change<\/strong> (1.3 million Instagram followers<\/a>), singer Rebecca Black<\/strong> (1.6 million YouTube subscribers<\/a>) and Dropout comedian Brennan Lee Mulligan<\/strong> (828,000 Instagram followers<\/a>) as its first three contestants. The trio played for a charity prize and were given catered clues. <\/p>\n\n\n\n \u201cWe have taken the brave move of replacing people who are actually good with Jeopardy with people who are good at YouTube,\u201d host Ken Jennings joked. It\u2019s a big experiment for Sony Pictures TV and YouTube, and TheWrap\u2019s Tess Patton has <\/strong>the behind-the-scenes look<\/a><\/strong> into how it all came together.<\/p>\n\n\n\n Alex Cooper announces a YouTube reality competition show with Dakota Mortensen, Anna Delvey and more<\/strong><\/p>\n\n\n\n One of the biggest reality events of the season could premiere on YouTube next week. Alex Cooper\u2019s <\/strong>(6.6 million Instagram followers<\/a>) Unwell Productions announced \u201cThe 2026 Unwell Winter Games\u201d<\/a><\/strong>on Monday, a four-episode reality competition series that stars several pop culture polarizing figures like fake German heiress Anna Delvey.<\/p>\n\n\n\n But the name that\u2019s getting the most buzz is Dakota Mortensen, the \u201cSecret Lives of Mormon Wives\u201d star<\/strong> who\u2019s at the center of the Taylor Frankie Paul domestic violence scandal. If you need a refresher, Paul was set to be \u201cThe Bachelorette\u201d until videos emerged of Paul attacking Mortensen. ABC quickly scrapped the season<\/a>. Though it was certainly pretaped, Cooper\u2019s show will be one of Mortensen\u2019s first TV appearances since the scandal broke.<\/p>\n\n\n\n YouTube remains the primary platform for creators<\/strong><\/p>\n\n\n\n According to a reader poll from The Publish Press<\/a>, Colin and Samir\u2019s (1.6 million YouTube subscribers<\/a>) creator-focused newsletter, 67% of creators consider YouTube to be their primary platform.<\/strong> That was followed by Instagram at 15%. The poll also found that 53% of respondents reported making less than $100,000 per year. <\/strong>It\u2019s a limited sample size, but considering that Colin and Samir\u2019s audience is highly plugged into the world of creator trends, it\u2019s interesting. <\/p>\n\n\n\n The MLB is reviving \u201cThis Week in Baseball\u201d on X with Kait Maniscalco<\/strong><\/p>\n\n\n\n Starting on Friday, the MLB will be bringing back its \u201cThis Week in Baseball\u201d franchise on X.<\/strong> A new episode from the new shortform baseball series will premiere on Major League Baseball\u2019s X account<\/strong> every Friday at noon ET. The series comes from MLB Studios and will be hosted by baseball-loving creator Kait Maniscalco<\/strong> (335,000 TikTok followers<\/a>).<\/p>\n\n\n\n TikTok creators will be able to send Cameos to fans<\/strong><\/p>\n\n\n\n TikTok and Cameo teamed up<\/a> on Tuesday. As part of this new partnership, TikTok creators will be able to offer their fans personalized Cameo videos<\/strong> without leaving the app. As part of the news, Cameo revealed that TikTok creators are one of the fastest-growing talent segments for the celebrity-focused personalized video company.<\/p>\n\n\n\n Roughly one-third of music fans on Instagram are superfans<\/strong><\/p>\n\n\n\n If you\u2019re a major music fan, chances are high you\u2019re on Instagram. That\u2019s what a new study from Luminate and Meta<\/strong><\/a> found. The study defined a \u201csuperfan\u201d as any consumer who engages with an artist in at least five different ways (examples include attending an artist\u2019s concert or tipping an artist on Patreon). Of Instagram\u2019s users who are music fans, nearly one-third (32%) qualified as superfans.<\/strong> Additionally, 58% of all music superfans use Instagram<\/strong> to engage with content about artists or music, and 38% of Gen Z or younger users qualify as superfans.<\/strong><\/p>\n\n\n\n David Dobrik, Rachel Levin, Ella Moncrief and more win at the first-ever Snappy Awards<\/strong><\/p>\n\n\n\n Snapchat dubbed the winners of its <\/strong>first-ever Snappy Awards<\/a><\/strong> on Tuesday. There were 22 winners altogether, but some of the big ones to highlight include Creator of the Year winner David Dobrik<\/strong> (25 million TikTok followers<\/a>), Best Storyteller winner Rachel Levin<\/strong> (1.9 million SnapChat followers<\/a>), Breakout Creator winner Ashton Hall<\/strong> (17.9 million Instagram followers<\/a>) and One To Watch winner Ella Moncrief<\/strong> (1.3 million SnapChat followers<\/a>).<\/p>\n\n\n\n The Clios launch creator awards<\/strong><\/p>\n\n\n\n The Clios <\/strong>\u2014 the esteemed advertising awards organization \u2014 announced a creator-focused award last week. The Clio Creators program<\/strong><\/a>is a partnership with YouTube and Influential that will accept submissions across Instagram, LinkedIn, Snapchat, TikTok, YouTube and other emerging content creation platforms. The program will accept entries for both its Creator and Brand tracks.<\/p>\n\n\n\n Webbys 2026 host Josh Johnson scored a nomination<\/strong><\/p>\n\n\n\n \u201cThe Daily Show\u201d<\/strong> correspondent and occasional host Josh Johnson <\/strong>(2.6 million TikTok followers<\/a>) was already set to host the 2026 Webby Awards. <\/strong>But as of this morning, he\u2019s also a nominee in the Comedy category.<\/strong><\/a> Keith Lee, Katie Feeney, Chloe Ting and Steven Bartlett also scored nominations to name a few of the big name noms.<\/p>\n\n\n\n A24 drops the creepy first trailer for Kane Parsons\u2019 \u201cBackrooms\u201d<\/strong><\/p>\n\n\n\n Prepare to be spooked this May. A24 released the first trailer for Kane Parsons\u2019 \u201cBackrooms,\u201d<\/strong> a horror movie based on Parsons\u2019 (2.9 million YouTube followers<\/a>) viral webseries of the same name (Fun fact: that webseries is based on an old creepypasta). And it looks just as unsettling as Parsons\u2019 videos.<\/p>\n\n\n\n CAA adds Rebecca Rusheen as an agent in its creators division<\/strong><\/p>\n\n\n\n CAA<\/strong> has added creator economy powerhouse Rebecca Rusheen as an agent in its creators division.<\/strong> Rusheen started her career at Abrams, which later became A3 Artists, and moved to the Gersh Agency in 2024 when Gersh acquired the digital and non-scripted divisions of A3. She\u2019s worked with major multi-hyphenate creators like Reece Feldman<\/strong> (2.8 million TikTok followers<\/a>), who made headlines last year for premiering his short at Cannes Film Festival.<\/p>\n\n\n\n Gaming creator Alanah Pearce launches a production company, and Cas van de Pol is working on a game and TV pilot<\/strong><\/p>\n\n\n\n Alanah Pearce <\/strong>(868,000 YouTube subscribers<\/a>) launched her own indie production company<\/strong> last week. Charred Pictures<\/a><\/strong> will focus on involving game developers in film and TV adaptations. Its first projects include two movies based on video game IP and an original indie film from Pearce that has wrapped.<\/p>\n\n\n\n Speaking of gaming and creators, animation creator Cas van de Pol<\/strong> (8.6 million YouTube subscribers<\/a>) is working on a video game and TV pilot.<\/strong><\/p>\n\n\n\n Pooja Tripathi<\/strong><\/p>\n\n\n\n Have you ever walked into a hipster coffee shop and immediately felt judged? That\u2019s kind of the whole premise of Pooja Tripathi\u2019s<\/strong> (242,000 Instagram followers)<\/a> \u201cBrooklyn Coffee Shop.\u201d<\/strong> Each episode of the shortform comedy follows a different and distinct weirdo who appears in Thyme (Tripathi) and Cale\u2019s (Darryl Gene Daughtry Jr.) coffee shop and is not served any coffee. It\u2019s a savage social critiqu<\/strong>e that counts Kumail Nanjiani and Delaney Rowe among its celebrity guest stars.<\/p>\n\n\n\n![\"\"](\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/03\/033126-AI-Reviewing-Scripts-v2.jpg?fit=300%2C169&quality=89&ssl=1\")
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\n\t\t\tWe Tried Quilty, the AI Tool That Analyzes Scripts. The Results Were Shocking<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n
kayla.cobb@thewrap.com<\/a><\/p>\n\n\n\n
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What’s New<\/h2>\n\n\n\n
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Platform Updates<\/h2>\n\n\n\n
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Awards Darlings<\/h2>\n\n\n\n
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Movers and Shakers<\/h2>\n\n\n\n
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Who to Watch<\/h2>\n\n\n\n
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