{"id":7989408,"date":"2026-03-30T07:49:26","date_gmt":"2026-03-30T14:49:26","guid":{"rendered":"https:\/\/www.thewrap.com\/?p=7989408"},"modified":"2026-03-30T07:49:36","modified_gmt":"2026-03-30T14:49:36","slug":"global-streaming-subscription-revenue-over-150-billion-2025","status":"publish","type":"post","link":"https:\/\/www.thewrap.com\/media-platforms\/streaming\/global-streaming-subscription-revenue-over-150-billion-2025\/","title":{"rendered":"Global Streaming Subscription Revenue Tops $150 Billion in 2025"},"content":{"rendered":"\n\n\n

Global streaming revenue grew 14% to $157.1 billion in 2025 — tripling from the $50 billion in 2020 during the height of the Covid-19 pandemic, according to Ampere Analysis.<\/p>\n\n\n\n

The increase was driven in part by the international expansion of global streaming services, the rollout of ad-supported tiers and consistent price increases across the major platforms. <\/p>\n\n\n\n

\u201cAs the streaming market matures, the emphasis is no longer on pure subscriber growth but on extracting greater value from existing audiences,” Ampere Analysis senior analyst Lauren Liversedge said in a statement. “Price optimisation and the rise of ad-supported tiers are driving revenue growth, particularly in the most competitive markets.\u201d<\/p>\n\n\n

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The U.S. accounted for 50% of global streaming subscription revenue in 2025, with Netflix being the largest contributor in the market. The streamer’s revenues increased by 14% in 2025 following an across-the-board price increase at the start of the year. <\/p>\n\n\n\n

Meanwhile, the share of total revenue from ad-supported tiers has increased from less than 5% in 2020 to 28% in 2025. When including advertising, streaming services generated $177 billion globally in 2025.<\/p>\n\n\n\n

\"Global
Source: Ampere Analysis<\/figcaption><\/figure>\n\n\n\n

Looking ahead, subscription revenues are expected to grow by another 29% over the next five years, surpassing $200 billion globally by 2030. Advertising is expected to contribute $42 billion in annual revenue by 2030 as the adoption of ad tiers grow and platforms expand their ad loads.<\/p>\n\n\n

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\n\t\t\tHow the Streamers Stack Up in Subscribers, Revenue and Profits | Analysis<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The figure, driven by price increases, ad tiers and international expansion, is expected to surpass $200 billion globally by 2030, according to Ampere Analysis<\/p>\n","protected":false},"author":10131,"featured_media":7534232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"byline":{"profiles":[{"type":"byline_id","atts":{"term_id":504716,"post_id":7303318}}]},"_links_to":"","_links_to_type":0,"nb_breaking_email_type":"b8b5eaae-7af7-4a7d-8ff2-8ed7e2f9029d","nb_breaking_template":"single-story.html","nb_breaking_from_name":"TheWrap","nb_breaking_subject":"","nb_breaking_preview":"","nb_breaking_list":[],"nb_breaking_header_img":7555420,"nb_breaking_should_send":false,"nb_breaking_content":"\n\n\n\n\n\n\n

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\n\n<\/div>\n<\/div>\n\n\n","nb_newsletter_sent_breaking_post_id":[7989443],"apple_news_api_created_at":"2026-03-30T14:49:34Z","apple_news_api_id":"effd7e03-d5a3-4c15-b96d-d83953aabd08","apple_news_api_modified_at":"2026-03-30T14:49:40Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/A7_1-A9WjTBW5bdg5U6q9CA","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"hide_featured_image":false,"the_wrap_post_enable_full_width_featured_image":false,"the_wrap_post_enable_featured_video":false,"the_wrap_post_featured_video":"","the_wrap_post_disable_read_more":false,"wp_curate_deduplication":false,"wp_curate_unique_pinned_posts":false,"footnotes":""},"categories":[279383,514408,411758],"tags":[506701,493130,447608,913,515547,99,493277,456381,509514,3029,554],"tw_data_partners":[],"columns":[],"byline":[504716],"class_list":["post-7989408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-industry-trends","category-streaming","tag-ad-tiers","tag-disney-2","tag-hbo-max","tag-hulu","tag-international-expansion","tag-netflix","tag-paramount-2","tag-peacock","tag-price-increases","tag-revenue","tag-streaming"],"newsletter_builder_byline":"Lucas Manfredi","is_pro_article":false,"apple_news_notices":[],"eyebrow":{"link":"https:\/\/www.thewrap.com\/media-platforms\/streaming\/","text":"Streaming"},"tw_schema_org_review":{"name":"","type":""},"_links":{"self":[{"href":"https:\/\/www.thewrap.com\/wp-json\/wp\/v2\/posts\/7989408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thewrap.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thewrap.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thewrap.com\/wp-json\/wp\/v2\/users\/10131"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thewrap.com\/wp-json\/wp\/v2\/comments?post=7989408"}],"version-history":[{"count":6,"href":"https:\/\/www.thewrap.com\/wp-json\/wp\/v2\/posts\/7989408\/revisions"}],"predecessor-version":[{"id":7989442,"href":"https:\/\/www.thewrap.com\/wp-json\/wp\/v2\/posts\/7989408\/revisions\/7989442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thewrap.com\/wp-json\/wp\/v2\/media\/7534232"}],"wp:attachment":[{"href":"https:\/\/www.thewrap.com\/wp-json\/wp\/v2\/media?parent=7989408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thewrap.com\/wp-json\/wp\/v2\/categories?post=7989408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thewrap.com\/wp-json\/wp\/v2\/tags?post=7989408"},{"taxonomy":"tw_data_partners","embeddable":true,"href":"https:\/\/www.thewrap.com\/wp-json\/wp\/v2\/tw_data_partners?post=7989408"},{"taxonomy":"tw_column","embeddable":true,"href":"https:\/\/www.thewrap.com\/wp-json\/wp\/v2\/columns?post=7989408"},{"taxonomy":"byline","embeddable":true,"href":"https:\/\/www.thewrap.com\/wp-json\/wp\/v2\/byline?post=7989408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}