{"id":7829698,"date":"2025-09-04T06:15:00","date_gmt":"2025-09-04T13:15:00","guid":{"rendered":"https:\/\/www.thewrap.com\/?p=7829698"},"modified":"2025-09-25T06:53:26","modified_gmt":"2025-09-25T13:53:26","slug":"sports-rights-list-who-owns-what-youtube-disney-netflix","status":"publish","type":"post","link":"https:\/\/www.thewrap.com\/sports-rights-list-who-owns-what-youtube-disney-netflix\/","title":{"rendered":"Sports Rights Untangled: Here\u2019s What Every Media and Tech Giant Owns"},"content":{"rendered":"\n\n\n

This is the second story of Game On, a series from TheWrap exploring how sports is transforming the entertainment business. Read our first story here<\/a>.<\/em><\/p>\n\n\n\n

The sound you just heard isn’t the crowd going wild after a Patrick Mahomes touchdown pass, a Luka Don\u010di\u0107 buzzer-beater or even a Shohei Ohtani home run. It\u2019s the mountains of cash flying from a media\/tech company into the pockets of the latest sports league commanding top dollar for TV rights. <\/p>\n\n\n\n

The power in entertainment is shifting, with sports rights deals coming with increasing frequency. Between legacy players trying to keep their declining but still profitable pay TV bundles alive and streamers using live games to win over and retain subscribers, there\u2019s no programming option more alluring than sports. <\/p>\n\n\n\n

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As we explained on Tuesday<\/a>, sports has always been a critical part of any providers\u2019 lineup, and whether it’s the NFL’s $110 billion in media rights deals with ESPN\/ABC, CBS, Fox, NBC and Amazon, the NBA’s $76 billion in deals with ESPN\/ABC, NBC\/Peacock and Amazon or the UFC’s $7.7 billion deal with Paramount, that dynamic has never been more clear. In this article, TheWrap collects the publicly available U.S. sports rights for the various media and technology companies in one handy location. <\/p>\n<\/div>\n\n\n\n

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Rights costs in the U.S. have risen exponentially in recent years following increased competition from deep-pocketed tech players like Apple, Amazon and Google\u2019s YouTube, as well as from  the emergence of entirely new sports and leagues inking media deals, such as the Premiere Lacrosse League and the National Women\u2019s Soccer League. Every sport is trying to get in on the action. <\/p>\n\n\n\n

While many of the major U.S. sports rights deals are locked up for the next several years, S&P Global analyst Scott Robson told TheWrap he expects increases following the expiration of the National Hockey League media rights deals in 2027, Major League Baseball in 2028 and the anticipated NFL renegotiation expected to start in 2029 \u2014 at which point the league has the option of terminating its current media rights deals that run through 2033. <\/p>\n\n\n\n

Excluding regional sports networks, Robson\u2019s firm forecasts<\/a> payments for U.S. TV and streaming media rights will reach a total of $29.25 billion in 2025 \u2014 a 105% increase from $14.64 billion a decade ago  \u2014 and projects the figure will grow to over $37 billion by 2030. <\/p>\n\n\n\n

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At the same time, there are questions about whether this spending is worth it. Ampere Analysis noted that U.S. sports rights spending has increased by 122% over the last decade to $30.5 billion (the firm\u2019s numbers differ slightly from S&P). Over the same period, total TV industry revenues from broadcast, cable and streaming increased by just 24% to $213 billion, meaning investment in rights has grown five times faster than the broader market. Whereas a decade ago, broadcasters spent 8% of their revenue on sports rights, that figure has now jumped to 14% of total TV revenue, the firm said.<\/p>\n\n\n\n

But not all sports rights are created equal and the economics of the traditional pay TV bundle will be difficult to replicate in the fragmented streaming landscape. Crakes Media founder and former Fox Sports executive Patrick Crakes predicts some leagues will see a reversal in their rights growth in the coming years as streamers spend more cautiously in favor of growing profitability. <\/p>\n\n\n\n

\u201cThe signs are everywhere that the sports rights marketplace has gotten more complicated and that, except for the very tippy tip of the spear, pretty much everybody’s increases are threatened,\u201d Crakes told TheWrap. \u201cMuch like we’ve seen with entertainment rights and content costs, sports rights costs growth has to taper. In some cases, it will dissipate, but that doesn’t mean that people won’t see increases because of the unique nature of live sports.\u201d <\/p>\n\n\n\n

For now, the demand for sports keeps rising, which has led to a dizzying array of deals. Below is TheWrap\u2019s guide of which media companies control which sports rights and for how long.  <\/p>\n\n\n\n

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Jalen Milroe of the Seattle Seahawks (Patrick McDermott\/Getty Images)<\/figcaption><\/figure>\n\n\n\n

Disney<\/h2>\n\n\n\n

Disney leads its competitors with a 28% share of spend on U.S. sports rights in 2025, according to Ampere Analysis. Its rights include:<\/p>\n\n\n\n